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Risultati da 41 a 60 di 78
Data di pubblicazione Titolo Autore/i Tipologia Documento allegato
1-gen-2015 La collaborazione nella Supply Chain Pedeliento, Giuseppe; Andreini, Daniela 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays
1-gen-2015 From a service-dominant logic to a good-dominant logic: consequences in buyer-seller relationship in a corporate bank Andreini, Daniela; Salo, Jari; Wendelin, Robert; Pezzotta, Giuditta; Gaiardelli, Paolo 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2015 Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers Nadeem, Waqar; Andreini, Daniela; Salo, Jari; Laukkanen, Tommi 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-ott-2015 Mothers’ Ruin and Madame Genève. The Troubled Past and the Shining Present of Gin. A Historical-Constructivist Perspective Pedeliento, Giuseppe; Dalli, Daniele; Andreini, Daniela 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations
1-gen-2016 How Online Recommendation Agents Affect Consumers’ Search and Post-Purchase Evaluation of Professional Services: Evidences from the Notary Sector Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Klobas, Jane Elizabeth 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations
1-gen-2016 Brand and product attachment in an industrial context: the effects on brand loyalty Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Salo, Jari 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-lug-2016 Industrial ingredient co-branding: a brand relationship approach Andreini, Daniela; Bergamaschi, Mara; Pedeliento, Giuseppe; Salo, Jari 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2017 The local(s) as the new global? local brands for the new premium markets for spirits: The case of Gin Mare Pedeliento, Giuseppe; Andreini, Daniela; Dalli, Daniele 1.8 Working Papers::1.8.01 Working paper con ISBN
1-gen-2017 Brand experience: a multi-perspective analysis Andreini, Daniela; Solerio, Chiara; Pedeliento, Giuseppe; Zarantonello, Lia 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations
1-gen-2017 Brands and religion in the secularized marketplace and workplace: insights from the case of an Italian hospital renamed after a Roman Catholic Pope Andreini, Daniela; Rinallo, Diego; Pedeliento, Giuseppe; Bergamaschi, Mara 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2017 Trust, information asymmetry and professional service online referral agents Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Klobas, Jane 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2017 Business Model Innovation: From Systematic Literature Review to Future Research Directions Andreini, Daniela; Bettinelli, Cristina 1.3 Libri - Books::1.3.01 Monografie o trattati scientifici - Books
1-gen-2018 Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals Cavallone, Mauro; Andreini, Daniela; Pedeliento, Giuseppe; Magno, Francesca 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2018 Consumer entrepreneurship and cultural innovation: The case of GinO12 Pedeliento, Giuseppe; Bettinelli, Cristina; Andreini, Daniela; Bergamaschi, Mara 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2018 A renaissance of brand experience: Advancing the concept through a multi-perspective analysis Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia; Solerio, Chiara 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2019 Reprint of “A renaissance of brand experience: Advancing the concept through a multi-perspective analysis” Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia; Solerio, Chiara 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2019 End users’ purchasing task involvement, power and influence strategies in organizational buying Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Salo, Jari 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2020 Hands off my data: users’ security concerns and intention to adopt privacy enhancing technologies Mangio', Federico; Andreini, Daniela; Pedeliento, Giuseppe 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2020 Back to the basics in the Tourism Marketing during Covid-19 emergency Andreini, Daniela; Mangio', Federico 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays
1-gen-2020 Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities Pedeliento, Giuseppe; Andreini, Daniela; Veloutsou, Cleopatra 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
Risultati da 41 a 60 di 78
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