Scorri Autori Unibg
La collaborazione nella Supply Chain
2015-01-01 Pedeliento, Giuseppe; Andreini, Daniela
From a service-dominant logic to a good-dominant logic: consequences in buyer-seller relationship in a corporate bank
2015-01-01 Andreini, Daniela; Salo, Jari; Wendelin, Robert; Pezzotta, Giuditta; Gaiardelli, Paolo
Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers
2015-01-01 Nadeem, Waqar; Andreini, Daniela; Salo, Jari; Laukkanen, Tommi
Mothers’ Ruin and Madame Genève. The Troubled Past and the Shining Present of Gin. A Historical-Constructivist Perspective
2015-10-01 Pedeliento, Giuseppe; Dalli, Daniele; Andreini, Daniela
How Online Recommendation Agents Affect Consumers’ Search and Post-Purchase Evaluation of Professional Services: Evidences from the Notary Sector
2016-01-01 Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Klobas, Jane Elizabeth
Brand and product attachment in an industrial context: the effects on brand loyalty
2016-01-01 Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Salo, Jari
Industrial ingredient co-branding: a brand relationship approach
2016-07-01 Andreini, Daniela; Bergamaschi, Mara; Pedeliento, Giuseppe; Salo, Jari
The local(s) as the new global? local brands for the new premium markets for spirits: The case of Gin Mare
2017-01-01 Pedeliento, Giuseppe; Andreini, Daniela; Dalli, Daniele
Brand experience: a multi-perspective analysis
2017-01-01 Andreini, Daniela; Solerio, Chiara; Pedeliento, Giuseppe; Zarantonello, Lia
Brands and religion in the secularized marketplace and workplace: insights from the case of an Italian hospital renamed after a Roman Catholic Pope
2017-01-01 Andreini, Daniela; Rinallo, Diego; Pedeliento, Giuseppe; Bergamaschi, Mara
Trust, information asymmetry and professional service online referral agents
2017-01-01 Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Klobas, Jane
Business Model Innovation: From Systematic Literature Review to Future Research Directions
2017-01-01 Andreini, Daniela; Bettinelli, Cristina
Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals
2018-01-01 Cavallone, Mauro; Andreini, Daniela; Pedeliento, Giuseppe; Magno, Francesca
Consumer entrepreneurship and cultural innovation: The case of GinO12
2018-01-01 Pedeliento, Giuseppe; Bettinelli, Cristina; Andreini, Daniela; Bergamaschi, Mara
A renaissance of brand experience: Advancing the concept through a multi-perspective analysis
2018-01-01 Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia; Solerio, Chiara
Reprint of “A renaissance of brand experience: Advancing the concept through a multi-perspective analysis”
2019-01-01 Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia; Solerio, Chiara
End users’ purchasing task involvement, power and influence strategies in organizational buying
2019-01-01 Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Salo, Jari
Hands off my data: users’ security concerns and intention to adopt privacy enhancing technologies
2020-01-01 Mangio', Federico; Andreini, Daniela; Pedeliento, Giuseppe
Back to the basics in the Tourism Marketing during Covid-19 emergency
2020-01-01 Andreini, Daniela; Mangio', Federico
Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities
2020-01-01 Pedeliento, Giuseppe; Andreini, Daniela; Veloutsou, Cleopatra
Data di pubblicazione | Titolo | Autore/i | Tipologia | Documento allegato |
---|---|---|---|---|
1-gen-2015 | La collaborazione nella Supply Chain | Pedeliento, Giuseppe; Andreini, Daniela | 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays | |
1-gen-2015 | From a service-dominant logic to a good-dominant logic: consequences in buyer-seller relationship in a corporate bank | Andreini, Daniela; Salo, Jari; Wendelin, Robert; Pezzotta, Giuditta; Gaiardelli, Paolo | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2015 | Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers | Nadeem, Waqar; Andreini, Daniela; Salo, Jari; Laukkanen, Tommi | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-ott-2015 | Mothers’ Ruin and Madame Genève. The Troubled Past and the Shining Present of Gin. A Historical-Constructivist Perspective | Pedeliento, Giuseppe; Dalli, Daniele; Andreini, Daniela | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations | |
1-gen-2016 | How Online Recommendation Agents Affect Consumers’ Search and Post-Purchase Evaluation of Professional Services: Evidences from the Notary Sector | Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Klobas, Jane Elizabeth | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations | |
1-gen-2016 | Brand and product attachment in an industrial context: the effects on brand loyalty | Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Salo, Jari | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-lug-2016 | Industrial ingredient co-branding: a brand relationship approach | Andreini, Daniela; Bergamaschi, Mara; Pedeliento, Giuseppe; Salo, Jari | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2017 | The local(s) as the new global? local brands for the new premium markets for spirits: The case of Gin Mare | Pedeliento, Giuseppe; Andreini, Daniela; Dalli, Daniele | 1.8 Working Papers::1.8.01 Working paper con ISBN | |
1-gen-2017 | Brand experience: a multi-perspective analysis | Andreini, Daniela; Solerio, Chiara; Pedeliento, Giuseppe; Zarantonello, Lia | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations | |
1-gen-2017 | Brands and religion in the secularized marketplace and workplace: insights from the case of an Italian hospital renamed after a Roman Catholic Pope | Andreini, Daniela; Rinallo, Diego; Pedeliento, Giuseppe; Bergamaschi, Mara | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2017 | Trust, information asymmetry and professional service online referral agents | Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Klobas, Jane | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2017 | Business Model Innovation: From Systematic Literature Review to Future Research Directions | Andreini, Daniela; Bettinelli, Cristina | 1.3 Libri - Books::1.3.01 Monografie o trattati scientifici - Books | |
1-gen-2018 | Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals | Cavallone, Mauro; Andreini, Daniela; Pedeliento, Giuseppe; Magno, Francesca | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2018 | Consumer entrepreneurship and cultural innovation: The case of GinO12 | Pedeliento, Giuseppe; Bettinelli, Cristina; Andreini, Daniela; Bergamaschi, Mara | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2018 | A renaissance of brand experience: Advancing the concept through a multi-perspective analysis | Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia; Solerio, Chiara | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2019 | Reprint of “A renaissance of brand experience: Advancing the concept through a multi-perspective analysis” | Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia; Solerio, Chiara | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2019 | End users’ purchasing task involvement, power and influence strategies in organizational buying | Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Salo, Jari | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2020 | Hands off my data: users’ security concerns and intention to adopt privacy enhancing technologies | Mangio', Federico; Andreini, Daniela; Pedeliento, Giuseppe | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2020 | Back to the basics in the Tourism Marketing during Covid-19 emergency | Andreini, Daniela; Mangio', Federico | 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays | |
1-gen-2020 | Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities | Pedeliento, Giuseppe; Andreini, Daniela; Veloutsou, Cleopatra | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays |
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