Scorri Autori Unibg
I driver dell’eWOM nei social network: uno studio empirico
2013-01-01 Magno, Francesca
To coupon or not to coupon? A study on perceived effectiveness of social couponing campaigns in the Italian hotel industry
2013-01-01 Cassia, Fabio; Magno, Francesca; Ugolini, Marta
The Moderating Impact of Brand Attitude on the Effectiveness of Product Recall Measures
2014-01-01 Magno, Francesca
La gestione dei product recall: strumenti di marketing per il richiamo di prodotti difettosi e pericolosi
2014-01-01 Magno, Francesca
L’efficacia delle campagne di social couponing: uno studio tra i merchant di Groupon
2014-01-01 Magno, Francesca; Cassia, Fabio; Ugolini, Marta
Place branding: marketing in a s-Low tourism perspective
2015-01-01 Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Magno, Francesca
La logistica delle idee: i processi di trasferimento della conoscenza
2015-01-01 Bergamaschi, Mara; Magno, Francesca
Heritage preservation: is it a motivation for agritourism entrepreneurship?
2015-01-01 Cassia, Fabio; Bruni, Attilio; Magno, Francesca
Mutual value creation in component co-branding relationships
2015-01-01 Cassia, Fabio; Magno, Francesca; Ugolini, Marta
Marketing issues for business-to-business firms entering emerging markets: an investigation among Italian companies in Eastern Europe
2015-01-01 Cassia, Fabio; Magno, Francesca
The perceived effectiveness of social couponing campaigns for hotels in Italy
2015-01-01 Cassia, Fabio; Magno, Francesca; Ugolini, Marta
Public administrators' engagement in services co-creation: factors that foster and hinder organisational learning about citizens
2015-01-01 Magno, Francesca; Cassia, Fabio
Does social couponing stimulate positive eWOM and online referrals?
2016-01-01 Cassia, Fabio; Magno, Francesca; Ugolini, Marta
The effects of procedural and distributive fairness in supplier-buyer relationships
2016-01-01 Cassia, F.; Haugland, S. A; Magno, Francesca; Ugolini, M.
Prodotti di nicchia e sviluppo dei mercati internazional: il caso del consorzio del moscato di Scanzo
2016-01-01 Cavallone, Mauro; Magno, Francesca
Sharing economy: comparing users’ and non-users’ perceptions
2016-01-01 Magno, Francesca; De Boer, Marco; Bentoglio, Brian
The contribution of Italian cultural blogs to heritage valorization
2016-01-01 Magno, Francesca; Bettinelli, Cristina; Bergamaschi, Mara
Factors influencing prices on accommodation sharing platforms: The effects of host’s experience and market demand
2017-01-01 Magno, Francesca; Cassia, Fabio; Ugolini, Marta
Mega-events’ medium-term effects on host communities: the role of community pride
2017-01-01 Magno, Francesca; Dossena, Giovanna
Marketing performance measurement in hotels, travel agencies and tour operators: a study of current practices
2017-01-01 Bruni, Attilio; Cassia, Fabio; Magno, Francesca
Data di pubblicazione | Titolo | Autore/i | Tipologia | Documento allegato |
---|---|---|---|---|
1-gen-2013 | I driver dell’eWOM nei social network: uno studio empirico | Magno, Francesca | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations | |
1-gen-2013 | To coupon or not to coupon? A study on perceived effectiveness of social couponing campaigns in the Italian hotel industry | Cassia, Fabio; Magno, Francesca; Ugolini, Marta | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations | |
1-gen-2014 | The Moderating Impact of Brand Attitude on the Effectiveness of Product Recall Measures | Magno, Francesca | 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays | |
1-gen-2014 | La gestione dei product recall: strumenti di marketing per il richiamo di prodotti difettosi e pericolosi | Magno, Francesca | 1.3 Libri - Books::1.3.01 Monografie o trattati scientifici - Books | |
1-gen-2014 | L’efficacia delle campagne di social couponing: uno studio tra i merchant di Groupon | Magno, Francesca; Cassia, Fabio; Ugolini, Marta | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2015 | Place branding: marketing in a s-Low tourism perspective | Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Magno, Francesca | 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays | |
1-gen-2015 | La logistica delle idee: i processi di trasferimento della conoscenza | Bergamaschi, Mara; Magno, Francesca | 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays | |
1-gen-2015 | Heritage preservation: is it a motivation for agritourism entrepreneurship? | Cassia, Fabio; Bruni, Attilio; Magno, Francesca | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations | |
1-gen-2015 | Mutual value creation in component co-branding relationships | Cassia, Fabio; Magno, Francesca; Ugolini, Marta | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2015 | Marketing issues for business-to-business firms entering emerging markets: an investigation among Italian companies in Eastern Europe | Cassia, Fabio; Magno, Francesca | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2015 | The perceived effectiveness of social couponing campaigns for hotels in Italy | Cassia, Fabio; Magno, Francesca; Ugolini, Marta | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2015 | Public administrators' engagement in services co-creation: factors that foster and hinder organisational learning about citizens | Magno, Francesca; Cassia, Fabio | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2016 | Does social couponing stimulate positive eWOM and online referrals? | Cassia, Fabio; Magno, Francesca; Ugolini, Marta | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2016 | The effects of procedural and distributive fairness in supplier-buyer relationships | Cassia, F.; Haugland, S. A; Magno, Francesca; Ugolini, M. | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.02 Abstract in atti di convegno - Conference abstracts | |
1-gen-2016 | Prodotti di nicchia e sviluppo dei mercati internazional: il caso del consorzio del moscato di Scanzo | Cavallone, Mauro; Magno, Francesca | 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays | |
1-gen-2016 | Sharing economy: comparing users’ and non-users’ perceptions | Magno, Francesca; De Boer, Marco; Bentoglio, Brian | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations | |
1-gen-2016 | The contribution of Italian cultural blogs to heritage valorization | Magno, Francesca; Bettinelli, Cristina; Bergamaschi, Mara | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2017 | Factors influencing prices on accommodation sharing platforms: The effects of host’s experience and market demand | Magno, Francesca; Cassia, Fabio; Ugolini, Marta | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations | |
1-gen-2017 | Mega-events’ medium-term effects on host communities: the role of community pride | Magno, Francesca; Dossena, Giovanna | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations | |
1-gen-2017 | Marketing performance measurement in hotels, travel agencies and tour operators: a study of current practices | Bruni, Attilio; Cassia, Fabio; Magno, Francesca | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays |
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