Towards a classification of service design foci, activities, phases, perspectives and participants

This paper's concern is with the development of a classification of Service Design approaches such as Functional Products, Product-Service Systems, and perspectives such as Service as Experience and the Service Dominant Logic. The classification achieves this by focusing on the different Service Design Foci; Activities; Phases; Perspectives; and Participation levels in the different approaches to Service Design. In turn, four contemporary methods are compared against the classification (MePSS, Sakao and Shimomuraâ??s Methodology, Morelliâ??s Methodology and the dCOR).