The Stakeholder Management in Real Estate

In this paper we investigate which are the most relevant stakeholder categories in the real estate business. In order to do so we initially define the cultural/managerial aspects of firms specialised in real estate. That is, we identify the nature of “project-based firms” as opposed to industrial and manufacturing firms as well as merely service providing firms. Secondly, we go back the main contributions regarding stakeholders, stakeholder management and the emerging field of project stakeholder management. Third, we try to identify the critical issues involved in the relationship between “project-based firms” and “stakeholders”, whose consensus has to be managed in order to achieve project satisfaction in spite of the damages caused during site works. The identification of the main project stakeholders and the relevance of each of these for the real estate companies is done analyzing a few interviews we have simulated in the field.