Based on an extensive survey involving Italian heavy truck workshops, this paper introduces an empirically-based typology. The research aims at identifying the main features that characterise heavy truck assistance workshops offering similar product-service portfolios and having a comparable service attitude. The developed typology allows a better understanding of the relationship between workshop types and their economic and financial results. The analysis shows that the attitude towards the proposal of comprehensive product-service portfolios supports workshops to prosper in this market, that is affected by weak demand, hard competition and decreasing margins.

(2014). Product-service portfolio configuration vs. economic and financial results: an empirical analysis in the Italian truck industry [conference presentation - intervento a convegno]. Retrieved from http://hdl.handle.net/10446/29812

Product-service portfolio configuration vs. economic and financial results: an empirical analysis in the Italian truck industry

GAIARDELLI, Paolo;PEZZOTTA, Giuditta;RESTA, Barbara;
2014-01-01

Abstract

Based on an extensive survey involving Italian heavy truck workshops, this paper introduces an empirically-based typology. The research aims at identifying the main features that characterise heavy truck assistance workshops offering similar product-service portfolios and having a comparable service attitude. The developed typology allows a better understanding of the relationship between workshop types and their economic and financial results. The analysis shows that the attitude towards the proposal of comprehensive product-service portfolios supports workshops to prosper in this market, that is affected by weak demand, hard competition and decreasing margins.
2014
Gaiardelli, Paolo; Pezzotta, Giuditta; Resta, Barbara; Songini, Lucrezia
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10446/29812
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