Illegitimate trade in Luxury Supply chain: main issues and countering strategies

The aim of this paper is to provide a supply chain view of counterfeiting and illegitimate trade phenomena, such as factory overruns, gray market, supply chain infiltrations, product diversion, retail service counterfeiting and sale of stolen goods, to define and illuminate the interaction of the legitimate and the illegitimate supply chains in the fashion industry. We reviewed the literature on illegitimate trade and we used the LISC model to represent and include all the illegitimate trade phenomena under analysis, introducing the notion of perspective. We present preliminary findings from several companies that we have gathered data, using a case study research approach.