| Nome |
# |
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Brand experience: a multi-perspective analysis, file e40f7b87-62aa-afca-e053-6605fe0aeaf2
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3.769
|
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The customer satisfaction in a nonprofit context: the role of social responsibility and its communication, file e40f7b84-0f05-afca-e053-6605fe0aeaf2
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468
|
|
Industrial ingredient co-branding: a brand relationship approach, file e40f7b85-ba2a-afca-e053-6605fe0aeaf2
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311
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How Do Consumers See Firms’ Family Nature? A Review of the Literature, file e40f7b8a-a65e-afca-e053-6605fe0aeaf2
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236
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Brand and product attachment in an industrial context: the effects on brand loyalty, file e40f7b8a-91ec-afca-e053-6605fe0aeaf2
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187
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Mothers’ Ruin and Madame Genève. The Troubled Past and the Shining Present of Gin. A Historical-Constructivist Perspective, file e40f7b87-5cfc-afca-e053-6605fe0aeaf2
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139
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From Mother’s Ruin to Ginaissance: Emergence, settlement and resettlement of the gin category, file e40f7b8a-7829-afca-e053-6605fe0aeaf2
|
95
|
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Business model innovation: a review of the process-based literature, file e40f7b8a-f8c3-afca-e053-6605fe0aeaf2
|
84
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Consumer entrepreneurship and cultural innovation: The case of GinO12, file e40f7b8a-5eb6-afca-e053-6605fe0aeaf2
|
79
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|
Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers, file e40f7b8a-a65f-afca-e053-6605fe0aeaf2
|
76
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Brands and religion in the secularized marketplace and workplace: insights from the case of an Italian hospital renamed after a Roman Catholic Pope, file e40f7b8a-9688-afca-e053-6605fe0aeaf2
|
72
|
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How Online Recommendation Agents Affect Consumers’ Search and Post-Purchase Evaluation of Professional Services: Evidences from the Notary Sector, file e40f7b87-5cf9-afca-e053-6605fe0aeaf2
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58
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End users’ purchasing task involvement, power and influence strategies in organizational buying, file e40f7b89-fe52-afca-e053-6605fe0aeaf2
|
53
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|
CSR and service quality in nonprofit organizations: the case of a Performing Arts Association, file e40f7b8a-66c4-afca-e053-6605fe0aeaf2
|
50
|
|
Insect-based food consumption: hedonic or utilitarian motives? Moderation and segmentation analyses, file 28367361-beaf-4ac9-8d0b-c62ce819d4e2
|
44
|
|
Market system dynamics (MSD): A process-oriented review of the literature, file f4f70873-ebc0-4418-84f0-5287c72e7a75
|
37
|
|
Back to the basics in the Tourism Marketing during Covid-19 emergency, file 12ab1721-2809-4c7f-b8fa-3a1d586c2122
|
30
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Insect-based food consumption: the impact of brand equity on logo perception. A neuroscientific perspective, file be3687aa-7b25-4113-b938-21b2f7068458
|
10
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Insect-based food consumption: the impact of brand equity on logo perception. A neuroscientific perspective, file 650dae36-c3a1-4f93-935b-d08408e946c9
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9
|
|
Productization in bank services: are we in a paradox?, file e40f7b84-5c69-afca-e053-6605fe0aeaf2
|
6
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Place branding: marketing in a s-Low tourism perspective, file e40f7b84-fab7-afca-e053-6605fe0aeaf2
|
5
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Crowdfunding: a financing alternative for new ventures: the kickstarter experience, file e40f7b84-462e-afca-e053-6605fe0aeaf2
|
4
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Is multichannel integration in retailing a source of competitive advantage? A consumer perspective, file e40f7b84-4c42-afca-e053-6605fe0aeaf2
|
4
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E-business e supply chain management, file e40f7b84-ec53-afca-e053-6605fe0aeaf2
|
4
|
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Business Model Innovation: From Systematic Literature Review to Future Research Directions, file e40f7b85-c643-afca-e053-6605fe0aeaf2
|
4
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From Mother’s Ruin to Ginaissance: Emergence, settlement and resettlement of the gin category, file e40f7b89-96e7-afca-e053-6605fe0aeaf2
|
4
|
|
Unpacking Brand Communication on Social Media Through Top-Down and Bottom-Up Text-Mining, file 4fdd9de7-b95a-4438-9e94-5590b8479bb8
|
3
|
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La distribuzione on line dei prodotti gourmet italiani: un’analisi empirica, file e40f7b84-4827-afca-e053-6605fe0aeaf2
|
3
|
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Understanding customer needs to engineer Product-Service Systems, file e40f7b84-4b4b-afca-e053-6605fe0aeaf2
|
3
|
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The cross-effects of sponsorship in non-professional sports communities, file e40f7b84-6274-afca-e053-6605fe0aeaf2
|
3
|
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The customer satisfaction in a non-profit context: the role of social responsibility and its communication, file e40f7b84-e5bd-afca-e053-6605fe0aeaf2
|
3
|
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Il radicamento all’estero delle imprese di costruzioni italiane: analisi teorica ed evidenze empiriche, file e40f7b84-e782-afca-e053-6605fe0aeaf2
|
3
|
|
B2B vs. B2C: an empirical attempt to bridge the gap, file e40f7b85-0583-afca-e053-6605fe0aeaf2
|
3
|
|
How Do Consumers See Firms’ Family Nature? A Review of the Literature, file e40f7b89-1ef3-afca-e053-6605fe0aeaf2
|
3
|
|
Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis, file e40f7b8a-30b5-afca-e053-6605fe0aeaf2
|
3
|
|
Cibo a base di insetti: cosa ne pensano i consumatori?, file 57aed4e6-5a79-466f-8353-cfb4437ab840
|
2
|
|
That's the Press, Baby! How journalists co-create family business brands meanings: A mixed method analysis, file a34d2d3a-1b75-4ddb-acaa-fec625730931
|
2
|
|
Co-branding strategies in luxury fashion: the Off- White case, file d5a348a1-dbe8-429d-a04b-42af8550d400
|
2
|
|
Brand Experience Co-Creation at the Time of Artificial Intelligence, file de816a77-7bca-48cd-be57-f20d28589bf7
|
2
|
|
To Pack Sustainably or Not to Pack Sustainably? A Review of the Relationship between Consumer Behaviour and Sustainable Packaging, file e3fa87b2-10b0-4506-999b-10fb8842fafa
|
2
|
|
From a service-dominant logic to a good-dominant logic: consequences in buyer-seller relationship in a corporate bank, file e40f7b84-bc2a-afca-e053-6605fe0aeaf2
|
2
|
|
CSR and service quality in nonprofit organizations: the case of a Performing Arts Association, file e40f7b84-deab-afca-e053-6605fe0aeaf2
|
2
|
|
La collaborazione nella Supply Chain, file e40f7b84-e910-afca-e053-6605fe0aeaf2
|
2
|
|
The local(s) as the new global? local brands for the new premium markets for spirits: The case of Gin Mare, file e40f7b85-cb7b-afca-e053-6605fe0aeaf2
|
2
|
|
Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals, file e40f7b88-3fc9-afca-e053-6605fe0aeaf2
|
2
|
|
A renaissance of brand experience: Advancing the concept through a multi-perspective analysis, file e40f7b88-b3a3-afca-e053-6605fe0aeaf2
|
2
|
|
null, file 9a400868-33dd-45cf-a837-6e9ee02d68d9
|
1
|
|
Brands and religion in the secularized marketplace and workplace: insights from the case of an Italian hospital renamed after a Roman Catholic Pope, file e40f7b84-c0a0-afca-e053-6605fe0aeaf2
|
1
|
|
OEM’s value through ingredient co-branding strategy: a case in the energy industry, file e40f7b84-deac-afca-e053-6605fe0aeaf2
|
1
|
|
The multichannel effects of sponsorship: an empirical analysis, file e40f7b84-e780-afca-e053-6605fe0aeaf2
|
1
|
|
Logistica di Approvvigionamento, interna e distributiva, file e40f7b84-fdc4-afca-e053-6605fe0aeaf2
|
1
|
|
The evolution of the theory and practice of Marketing in the light of Information Technology, file e40f7b85-b135-afca-e053-6605fe0aeaf2
|
1
|
|
Trust, information asymmetry and professional service online referral agents, file e40f7b86-d3d9-afca-e053-6605fe0aeaf2
|
1
|
|
Consumer entrepreneurship and cultural innovation: The case of GinO12, file e40f7b87-e5ae-afca-e053-6605fe0aeaf2
|
1
|
|
Brand and product attachment in an industrial context: the effects on brand loyalty, file e40f7b87-f413-afca-e053-6605fe0aeaf2
|
1
|
|
End users’ purchasing task involvement, power and influence strategies in organizational buying, file e40f7b88-9ab1-afca-e053-6605fe0aeaf2
|
1
|
|
Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities, file e40f7b88-f671-afca-e053-6605fe0aeaf2
|
1
|
|
Gin: a marketplace icon, file e40f7b89-4745-afca-e053-6605fe0aeaf2
|
1
|
|
How a CEO's Personality, Performance, and Leadership Predict Advertising Credibility, file e40f7b89-50bc-afca-e053-6605fe0aeaf2
|
1
|
|
The Effect of Religiosity on Learning Ethics in Serious Gaming Environments: Religious Influences in Serious Educational Games, file e40f7b8a-6b19-afca-e053-6605fe0aeaf2
|
1
|
| Totale |
5.901 |