Nome |
# |
Brand experience: a multi-perspective analysis, file e40f7b87-62aa-afca-e053-6605fe0aeaf2
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3.742
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Product Attachment, Brand Attachment and Extended Self in a Business-To-Business Context: An Inquiry Into Trucks and Truck Drivers, file e40f7b84-2e51-afca-e053-6605fe0aeaf2
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1.221
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Project marketing: fondamenti disciplinari
e implicazioni manageriali per le costruzioni, file e40f7b84-2b08-afca-e053-6605fe0aeaf2
|
766
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The customer satisfaction in a nonprofit context: the role of social responsibility and its communication, file e40f7b84-0f05-afca-e053-6605fe0aeaf2
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467
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Project Marketing: A Structurationist Perspective, file e40f7b84-13b3-afca-e053-6605fe0aeaf2
|
460
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Industrial ingredient co-branding: a brand relationship approach, file e40f7b85-ba2a-afca-e053-6605fe0aeaf2
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313
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Managerial Storytelling: How We Write Up Managerial and Academic Stories in B2B Case Study Research, file e40f7b84-3111-afca-e053-6605fe0aeaf2
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259
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How Do Consumers See Firms’ Family Nature? A Review of the Literature, file e40f7b8a-a65e-afca-e053-6605fe0aeaf2
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232
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Brand and product attachment in an industrial context: the effects on brand loyalty, file e40f7b8a-91ec-afca-e053-6605fe0aeaf2
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191
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Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding, file e40f7b8a-63ff-afca-e053-6605fe0aeaf2
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169
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Mothers’ Ruin and Madame Genève. The Troubled Past and the Shining Present of Gin. A Historical-Constructivist Perspective, file e40f7b87-5cfc-afca-e053-6605fe0aeaf2
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138
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How Moleskine Became a Cultural Icon: The Journey of a Brand for Contemporary Nomads, file e40f7b87-6137-afca-e053-6605fe0aeaf2
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129
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Nationalism and Autarky in the Contemporary (Liberal) Marketplace: The Emergence and Rise of Futurist Mixology, file e40f7b87-630c-afca-e053-6605fe0aeaf2
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117
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From Mother’s Ruin to Ginaissance: Emergence, settlement and resettlement of the gin category, file e40f7b8a-7829-afca-e053-6605fe0aeaf2
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91
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Consumer entrepreneurship and cultural innovation: The case of GinO12, file e40f7b8a-5eb6-afca-e053-6605fe0aeaf2
|
79
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Short digital stress scale - psychometric properties and cross-cultural validation, file 871743f6-08c2-46b3-9502-04ec7ea94e31
|
75
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Brands and religion in the secularized marketplace and workplace: insights from the case of an Italian hospital renamed after a Roman Catholic Pope, file e40f7b8a-9688-afca-e053-6605fe0aeaf2
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70
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How Online Recommendation Agents Affect Consumers’ Search and Post-Purchase Evaluation of Professional Services: Evidences from the Notary Sector, file e40f7b87-5cf9-afca-e053-6605fe0aeaf2
|
58
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End users’ purchasing task involvement, power and influence strategies in organizational buying, file e40f7b89-fe52-afca-e053-6605fe0aeaf2
|
51
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CSR and service quality in nonprofit organizations: the case of a Performing Arts Association, file e40f7b8a-66c4-afca-e053-6605fe0aeaf2
|
47
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Insect-based food consumption: hedonic or utilitarian motives? Moderation and segmentation analyses, file 28367361-beaf-4ac9-8d0b-c62ce819d4e2
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44
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Market system dynamics (MSD): A process-oriented review of the literature, file f4f70873-ebc0-4418-84f0-5287c72e7a75
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35
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Understanding the scope and boundaries of regional innovation, file e40f7b84-33bc-afca-e053-6605fe0aeaf2
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17
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Insect-based food consumption: the impact of brand equity on logo perception. A neuroscientific perspective, file be3687aa-7b25-4113-b938-21b2f7068458
|
10
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Insect-based food consumption: the impact of brand equity on logo perception. A neuroscientific perspective, file 650dae36-c3a1-4f93-935b-d08408e946c9
|
9
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Place branding: marketing in a s-Low tourism perspective, file e40f7b84-fab7-afca-e053-6605fe0aeaf2
|
5
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Crowdfunding: a financing alternative for new ventures: the kickstarter experience, file e40f7b84-462e-afca-e053-6605fe0aeaf2
|
4
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Is multichannel integration in retailing a source of competitive advantage? A consumer perspective, file e40f7b84-4c42-afca-e053-6605fe0aeaf2
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4
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E-business e supply chain management, file e40f7b84-ec53-afca-e053-6605fe0aeaf2
|
4
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From Mother’s Ruin to Ginaissance: Emergence, settlement and resettlement of the gin category, file e40f7b89-96e7-afca-e053-6605fe0aeaf2
|
4
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Unpacking Brand Communication on Social Media Through Top-Down and Bottom-Up Text-Mining, file 4fdd9de7-b95a-4438-9e94-5590b8479bb8
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3
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A New Paradigm in the Luxury Fashion Industry: Off-White and the Rise of Luxury Streetwear, file 972c8ce9-6e99-4aac-a43f-37c30e5e2bb0
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3
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The cross-effects of sponsorship in non-professional sports communities, file e40f7b84-6274-afca-e053-6605fe0aeaf2
|
3
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The customer satisfaction in a non-profit context: the role of social responsibility and its communication, file e40f7b84-e5bd-afca-e053-6605fe0aeaf2
|
3
|
Il radicamento all’estero delle imprese di costruzioni italiane: analisi teorica ed evidenze empiriche, file e40f7b84-e782-afca-e053-6605fe0aeaf2
|
3
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Mobile Game Advertising Recall in Pre- and Post-Game Experience, file e40f7b84-f84c-afca-e053-6605fe0aeaf2
|
3
|
B2B vs. B2C: an empirical attempt to bridge the gap, file e40f7b85-0583-afca-e053-6605fe0aeaf2
|
3
|
Analyzing Attachment and Consumers’ Emotions: Emerging Research and Opportunities, file e40f7b87-5a28-afca-e053-6605fe0aeaf2
|
3
|
How Do Consumers See Firms’ Family Nature? A Review of the Literature, file e40f7b89-1ef3-afca-e053-6605fe0aeaf2
|
3
|
Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis, file e40f7b8a-30b5-afca-e053-6605fe0aeaf2
|
3
|
Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse, file 306d05a7-bcae-42e9-8601-bc3bf6543f07
|
2
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Co-branding strategies in luxury fashion: the Off- White case, file d5a348a1-dbe8-429d-a04b-42af8550d400
|
2
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Brand Experience Co-Creation at the Time of Artificial Intelligence, file de816a77-7bca-48cd-be57-f20d28589bf7
|
2
|
Luxury branding in B2B, file ded6aa2f-d5e0-4d98-8c58-baaa3ae8da09
|
2
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To Pack Sustainably or Not to Pack Sustainably? A Review of the Relationship between Consumer Behaviour and Sustainable Packaging, file e3fa87b2-10b0-4506-999b-10fb8842fafa
|
2
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L’imprenditoria del progetto e la sfida dell’internazionalizzazione, file e40f7b84-3503-afca-e053-6605fe0aeaf2
|
2
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CSR and service quality in nonprofit organizations: the case of a Performing Arts Association, file e40f7b84-deab-afca-e053-6605fe0aeaf2
|
2
|
La collaborazione nella Supply Chain, file e40f7b84-e910-afca-e053-6605fe0aeaf2
|
2
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The local(s) as the new global? local brands for the new premium markets for spirits: The case of Gin Mare, file e40f7b85-cb7b-afca-e053-6605fe0aeaf2
|
2
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Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals, file e40f7b88-3fc9-afca-e053-6605fe0aeaf2
|
2
|
Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding, file e40f7b88-885f-afca-e053-6605fe0aeaf2
|
2
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A renaissance of brand experience: Advancing the concept through a multi-perspective analysis, file e40f7b88-b3a3-afca-e053-6605fe0aeaf2
|
2
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Investigating Employee Digital Stress, file 244750d9-a589-4946-acfa-d85627956bfd
|
1
|
Il calcio femminile: la sponsorship sportiva in contesti non mainstream, file 3749973a-5e5f-4fde-9e2c-edea8e0fc9a8
|
1
|
Off-White e la nascita del Luxury Streetwear, file 97ca2c6f-db07-4de3-81cc-0eb55582a38b
|
1
|
Brands and religion in the secularized marketplace and workplace: insights from the case of an Italian hospital renamed after a Roman Catholic Pope, file e40f7b84-c0a0-afca-e053-6605fe0aeaf2
|
1
|
The Stakeholder Management in Real Estate, file e40f7b84-df6a-afca-e053-6605fe0aeaf2
|
1
|
Managing Digital Bonds in the Buyer-Supplier Relationships, file e40f7b84-e5b4-afca-e053-6605fe0aeaf2
|
1
|
The multichannel effects of sponsorship: an empirical analysis, file e40f7b84-e780-afca-e053-6605fe0aeaf2
|
1
|
Trust, information asymmetry and professional service online referral agents, file e40f7b86-d3d9-afca-e053-6605fe0aeaf2
|
1
|
Consumer entrepreneurship and cultural innovation: The case of GinO12, file e40f7b87-e5ae-afca-e053-6605fe0aeaf2
|
1
|
Brand and product attachment in an industrial context: the effects on brand loyalty, file e40f7b87-f413-afca-e053-6605fe0aeaf2
|
1
|
End users’ purchasing task involvement, power and influence strategies in organizational buying, file e40f7b88-9ab1-afca-e053-6605fe0aeaf2
|
1
|
Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities, file e40f7b88-f671-afca-e053-6605fe0aeaf2
|
1
|
Gin: a marketplace icon, file e40f7b89-4745-afca-e053-6605fe0aeaf2
|
1
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Brembo: un’icona del lusso industriale, file e40f7b89-95a1-afca-e053-6605fe0aeaf2
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1
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The Effect of Religiosity on Learning Ethics in Serious Gaming Environments: Religious Influences in Serious Educational Games, file e40f7b8a-6b19-afca-e053-6605fe0aeaf2
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1
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Imprenditorialità e disturbi specifici dell’apprendimento, file e40f7b8a-79f8-afca-e053-6605fe0aeaf2
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1
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The long Covid effect in marketing and consumer research, file e40f7b8a-8f79-afca-e053-6605fe0aeaf2
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1
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A strategic framework for technological innovations in support of the customer experience: A focus on luxury retailers, file e40f7b8a-fc73-afca-e053-6605fe0aeaf2
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1
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Guest editorial: Cultivating a broader paradigm to understand family business brands and the branding process, file f4ac0e63-db88-4ff0-a937-fafb3eb379df
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1
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Totale |
8.884 |