2.12 ASAP - Centro interuniversitario di ricerca sull’Innovazione e la Gestione dei Servizi nelle Imprese Industriali

ASAP is the "Inter-University Research Centre on Innovation and Service Management in Industrial Enterprises" and is the point of reference in the national panorama, and one of the main ones at the European level, on the subject of service management.
It conducts research, training, workshops, and conferences, and promotes networking and dissemination.
In the ASAP Community, universities, research groups and companies collaborate for innovation in service design and management, for the strategic development of the "service business" and change management.
Since 2003, we promote culture and excellence in service management and servitization through research, networking and transfer of solutions.

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ASAP Research Report

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The Servitization revolution for Sustainability

Due to increasing concerns about climate change, overexploitation of the earth’s finite resources, raw material extraction, increasing waste, and pollution, there is an urgent need to shift to economic models that guarantee environmental sustainability. Servitization proposes a paradigm shift of business models that increase value creation for the customers by changing the perspective: from the making of products and the transfer of ownership, to the provision of integrated solutions enabled...

The Digital Servitization of Manufacturing Companies: the ASAP International Observatory

The “Digital Servitization” journey is challenging, and companies often struggle to realise their expectations. Therefore, to shed light on the current state of Digital Servitization strategies in the manufacturing sector, the ASAP Service Management Forum and IFIP WG5.7 Special Interest group on Service Systems Design, Engineering and Management have instituted the “Digital Servitization Observatory” research. Specifically, the research is focused on understanding the actual service offerin...

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