This is the abstract of a paper presented at the 8th Annual International Conference on Communication and Mass Media, organized by AT.IN.E.R., the Mass Media & Communication Research Unit of the Athens Institute for Education and Research (Athens, 17-20 May 2010). The paper offers an interpretation of the vampire as a metaphor for incipient mass culture, with specific reference to Bram Stoker’s novel “Dracula” (1897). In a new technological landscape, mass culture has seen a marked increase in production, circulation, and consumption. Like the vampires, who through their victims carry out a process of endless reproduction and massive dissemination, the Modern (and Postmodern) media can contribute to standardization. Yet, in so much as such media allow the incorporation of materials taken from different sources, they also promote the democratic circulation of miscellaneous cultural forms. Modern and postmodern media play a prominent role in the gradual but steady transformation of the gender system, by suggesting new forms of political action to previously marginalized social groups.
Questo è l’abstract di un intervento tenuto alla 8th Annual International Conference on Communication and Mass Media, un convegno internazionale organizzato dalla Mass Media & Communication Research Unit di AT.IN.E.R., Institute for Education and Research di Atene (Atene, 17-20 maggio 2010). Il contributo interpreta il vampiro, con specifico riferimento al romanzo “Dracula” di Bram Stoker (1897), come una metafora dell’incipiente cultura di massa, contrassegnata da forme sempre più ampiamente diffuse di produzione, circolazione e consumo, nel contesto di un nuovo panorama tecnologico. Come i vampiri, che attraverso le loro vittime mettono in atto un processo di infinita riproduzione e disseminazione su larga scala, i media moderni (e postmoderni) possono contribuire alla standardizzazione, ma anche alla diffusione democratica di forme culturali miscellanee, nella misura in cui consentono l’incorporazione di materiali provenienti da fonti diverse. Possono anche svolgere un ruolo decisivo nella graduale, ma costante trasformazione delle dinamiche di genere, suggerendo nuove forme di azione politica a quei soggetti che, in precedenza, venivano emarginati.
(2010). Vampiric Technologies: Mass Communication and Blood Consumption in the Media Landscape [abstract]. Retrieved from http://hdl.handle.net/10446/27366
Vampiric Technologies: Mass Communication and Blood Consumption in the Media Landscape
GUIDOTTI, Francesca
2010-01-01
Abstract
This is the abstract of a paper presented at the 8th Annual International Conference on Communication and Mass Media, organized by AT.IN.E.R., the Mass Media & Communication Research Unit of the Athens Institute for Education and Research (Athens, 17-20 May 2010). The paper offers an interpretation of the vampire as a metaphor for incipient mass culture, with specific reference to Bram Stoker’s novel “Dracula” (1897). In a new technological landscape, mass culture has seen a marked increase in production, circulation, and consumption. Like the vampires, who through their victims carry out a process of endless reproduction and massive dissemination, the Modern (and Postmodern) media can contribute to standardization. Yet, in so much as such media allow the incorporation of materials taken from different sources, they also promote the democratic circulation of miscellaneous cultural forms. Modern and postmodern media play a prominent role in the gradual but steady transformation of the gender system, by suggesting new forms of political action to previously marginalized social groups.Pubblicazioni consigliate
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