MANGIO', Federico Statistiche

MANGIO', Federico  

Dipartimento di Scienze Aziendali  

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Data di pubblicazione Titolo Autore/i Tipologia Documento allegato
1-gen-2025 Out for the mission, or out for others: a values-based approach for B corporation decertification Scarlata, Maria Rosa Giovanna; Bettinelli, Cristina; Mangio', Federico; Gehman, Joel 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays
21-nov-2024 Audience perceptions of athletes’ brand self-presentation on social media Murtas, Gabriele; Mangio', Federico; Pedeliento, Giuseppe; Manoli, Argyro Elisavet 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
31-dic-2024 Brand-to-Brand Engagement on Social Media: Typology and Implications Dineva, Denitsa; Lee, Zoe; Mangio', Federico 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2024 From Fake To Hate: Exploring The Interplay Between Brand-related Misinformation And Incivility On Social Media Di Domenico, Giandomenico; Mangio', Federico; Denitsa, Dineva 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.02 Abstract in atti di convegno - Conference abstracts
1-gen-2024 How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook Mangio', Federico; Pedeliento, Giuseppe; Andreini, Daniela; Zarantonello, Lia 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2024 Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse Murtas, Gabriele; Pedeliento, Giuseppe; Mangio', Federico 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2024 The Social Media is the Message. Three Essays on Brand Communication and Consumer Engagement in Social Media Mangio', Federico 1.9 Tesi di dottorato - Unibg doctoral theses::1.9.03 Collana della Scuola di Alta Formazione Dottorale
1-gen-2023 How Brand Managers Can Maximize Engagement with ASMR YouTube Content. Influencers Who Give You the “Tingles” through Autonomous Sensory Meridian Response Cues Broadbridge, Victoria; Mangio', Federico; Di Domenico, Giandomenico 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2023 Investigating Employee Digital Stress Funke, Christopher; Rothert-Schnell, Caroline; Mangio', Federico; Pedeliento, Giuseppe; Walsh, Gianfranco; Takahashi, Ikuo 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.02 Abstract in atti di convegno - Conference abstracts
30-giu-2023 Market system dynamics (MSD): A process-oriented review of the literature Pedeliento, Giuseppe; Mangio', Federico; Murtas, Gabriele; Andreini, Daniela 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2023 Short digital stress scale - psychometric properties and cross-cultural validation Funke, Christopher; Rothert-Schnell, Caroline; Walsh, Gianfranco; Mangio', Federico; Pedeliento, Giuseppe; Takahashi, Ikuo 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations
23-mar-2023 That's the Press, Baby! How journalists co-create family business brands meanings: A mixed method analysis Mangio', Federico; Mismetti, Marco; Lissana, Elena; Andreini, Daniela 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
20-apr-2023 The Social Media is the Message: Three Essays on Brand Communication and Consumer Engagement in Social Media Mangio', Federico 1.9 Tesi di dottorato - Unibg doctoral theses::1.9.01 Tesi di dottorato
21-mar-2023 Unpacking Brand Communication on Social Media Through Top-Down and Bottom-Up Text-Mining Mangio', Federico; Pedeliento, Giuseppe; Andreini, Daniela 1.8 Working Papers::1.8.01 Working paper con ISBN
1-gen-2022 All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity Mangio', Federico; Di Domenico, Giandomenico 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2022 Brand Experience Co-Creation at the Time of Artificial Intelligence Mangio', Federico; Pedeliento, Giuseppe; Andreini, Daniela 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays
22-dic-2022 Co-branding strategies in luxury fashion: the Off- White case Murtas, Gabriele; Pedeliento, Giuseppe; Mangio', Federico; Andreini, Daniela 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
4-gen-2021 A New Paradigm in the Luxury Fashion Industry: Off-White and the Rise of Luxury Streetwear Pedeliento, Giuseppe; Mangio', Federico; Littlewood, Asja Virginia; Murtas, Gabriele; Nicoloso Manfrini, Giorgia 1.8 Working Papers::1.8.01 Working paper con ISBN
1-gen-2021 Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis Mangio', Federico; Pedeliento, Giuseppe; Andreini, Daniela 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2020 Back to the basics in the Tourism Marketing during Covid-19 emergency Andreini, Daniela; Mangio', Federico 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays; Pubblicazioni monografiche del Dipartimento di Lingue, letterature e culture straniere::Tourism facing a pandemic: from crisis to recovery