The Integrated Design of Product-Service Systems using the DIVERSITY Platform: An Application Case

Companies are nowadays struggling to intercept the new needs arising from the market through the proposal of new offerings to customers and consumers. Simultaneously, they are facing the complexity connected to the transition toward the provision of an offering composed by a mix of products and services, namely the Product-Service System (PSS). As a matter of fact, currently, there is a lack of methods and tools able to support the integration of products and services, which constitutes a pivotal aspect in the PSS design. In response to this, the DIVERSITY Project developed a methodology (the Product-Service System Lean Design Methodology - PSSLDM) and a platform (the DIVERSITY Platform) built upon the concept of integrated design. This paper describes the application of the DIVERSITY instruments in CAREL S.p.A., showing the benefits of the new integrated approach.