Purpose: The key factor of modern society development is mass media, and nowadays its demanded business model is the translation of advertising information. Methodology: The solution to the research problem posed in this work required the application of the following methods: theoretical analysis, typological analysis, content analysis, and periodical comparative study. Result: Specialized periodicals in the field of culture occupy a separate niche in the system of modern mass media and are focused on specialized needs meetings of different social audiences. This type of media is also involved in advertising communication. First of all, this happens due to the maintenance of its activities, the preservation of quantitative selfsufficiency and the substantial identity of this type of periodicals. The article is devoted to the consideration of Russian specialized periodicals in culture as a communication channel demanded by society. Novelty/Originality: In this research, the model of Russian Specialized Periodicals in Culture as a Modern Communicative Channel is presented in a comprehensive and complete manner.
(2019). Russian specialized periodicals in culture as a modern communicative channel [journal article - articolo]. In HUMANITIES & SOCIAL SCIENCES REVIEWS. Retrieved from http://hdl.handle.net/10446/151467
Russian specialized periodicals in culture as a modern communicative channel
Persi, Ugo;
2019-01-01
Abstract
Purpose: The key factor of modern society development is mass media, and nowadays its demanded business model is the translation of advertising information. Methodology: The solution to the research problem posed in this work required the application of the following methods: theoretical analysis, typological analysis, content analysis, and periodical comparative study. Result: Specialized periodicals in the field of culture occupy a separate niche in the system of modern mass media and are focused on specialized needs meetings of different social audiences. This type of media is also involved in advertising communication. First of all, this happens due to the maintenance of its activities, the preservation of quantitative selfsufficiency and the substantial identity of this type of periodicals. The article is devoted to the consideration of Russian specialized periodicals in culture as a communication channel demanded by society. Novelty/Originality: In this research, the model of Russian Specialized Periodicals in Culture as a Modern Communicative Channel is presented in a comprehensive and complete manner.File | Dimensione del file | Formato | |
---|---|---|---|
RUSSIAN SPECIALIZED PERIODICALS.pdf
Solo gestori di archivio
Versione:
publisher's version - versione editoriale
Licenza:
Licenza default Aisberg
Dimensione del file
396.64 kB
Formato
Adobe PDF
|
396.64 kB | Adobe PDF | Visualizza/Apri |
Pubblicazioni consigliate
Aisberg ©2008 Servizi bibliotecari, Università degli studi di Bergamo | Terms of use/Condizioni di utilizzo