Digital transformation is accelerating and intervening the automotive aftermarket business model. The digital development is breaking down the traditional barriers of the industry, providing more cooperative environments, embracing organizational ambidexterity, improving customer relationship and value offerings. As a consequence, many academics and practitioners are emphasizing the need to rethink the existing business models in the light of digitalization. However, the recent researches are mainly focused on the technological development and less on business models evolution through the integration of new technologies, platforms and innovative digital services. The purpose of this paper is to understand how digitalization affects the business model of automotive aftermarket by applying qualitative case study approach through 26 in-depth interviews within automotive companies. Moreover, the research illustrates the future picture of pillar business model elements which are evolving in the era of digital transformation.

(2019). Automotive Aftermarket Business Model Evolution in the era of Digital Transformation . Retrieved from http://hdl.handle.net/10446/152975

Automotive Aftermarket Business Model Evolution in the era of Digital Transformation

Gaiardelli, Paolo;Jarrahi, Farnaz
2019

Abstract

Digital transformation is accelerating and intervening the automotive aftermarket business model. The digital development is breaking down the traditional barriers of the industry, providing more cooperative environments, embracing organizational ambidexterity, improving customer relationship and value offerings. As a consequence, many academics and practitioners are emphasizing the need to rethink the existing business models in the light of digitalization. However, the recent researches are mainly focused on the technological development and less on business models evolution through the integration of new technologies, platforms and innovative digital services. The purpose of this paper is to understand how digitalization affects the business model of automotive aftermarket by applying qualitative case study approach through 26 in-depth interviews within automotive companies. Moreover, the research illustrates the future picture of pillar business model elements which are evolving in the era of digital transformation.
Songini, Lucrezia; Gaiardelli, Paolo; Jarrahi, Farnaz
File allegato/i alla scheda:
File Dimensione del file Formato  
Gaiardelli - Atti del XXXIX Convegno AIDEA Torino-2.pdf

accesso aperto

Versione: publisher's version - versione editoriale
Licenza: Creative commons
Dimensione del file 5.17 MB
Formato Adobe PDF
5.17 MB Adobe PDF Visualizza/Apri
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

Aisberg ©2008 Servizi bibliotecari, Università degli studi di Bergamo | Terms of use/Condizioni di utilizzo

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10446/152975
Citazioni
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact