Kategoriya ob'ektivnosti v kontekste sovremennoy zhurnalistiki: ital'yanskiy opyt

The category of objectivity is a fundamental concept of journalism, which determines its quality as a modus of recognition of the social reality. Each culture develops its own understanding of objectivity and attitude towards it. Both can vary for different reasons — because of political changes or because of a succession of eras with all their features and specifications. In the history of Italian journalism distinguished three periods in which there is interest in objectivity. This article discusses how the category of objectivity is realized in the practice of modern Italian journalism. The principle of objectivity is based on the society’s requirement for the truth to a journalist, it may be provided by a freelance journalist and his personal interest in the truth. However, objectivity is not conducive to the spread of the mass media in the communication strategy of the play in which the protagonist becomes a journalist, when penetrating into the life and feelings of the people he interviewed.