Gin is far more than just a juniper-flavored alcoholic beverage distilled or infused with botanicals. This spirit boasts an incredibly rich (albeit tumultuous) cultural and social history, and its identity has shifted considerably over the centuries. Born as a medical treatment in the eleventh century, rising in popularity, especially in the Low Countries and in Germany, between the fourteenth and fifteenth centuries, and held up as a material signifier of Englishness by the end of the seventeenth century, gin spawned a plague in England as the country transitioned to an era of modernization. It subsequently evolved from a symbol of English hegemony during colonialism to the spirit that is shaping the contemporary global drinking culture more than any other today. In this essay, we retrace the history of gin from the beginning to the present and recount how this spirit became a marketplace icon.

(2020). Gin: a marketplace icon [journal article - articolo]. In CONSUMPTION, MARKETS AND CULTURE. Retrieved from http://hdl.handle.net/10446/163778

Gin: a marketplace icon

Pedeliento, Giuseppe;Andreini, Daniela
2022

Abstract

Gin is far more than just a juniper-flavored alcoholic beverage distilled or infused with botanicals. This spirit boasts an incredibly rich (albeit tumultuous) cultural and social history, and its identity has shifted considerably over the centuries. Born as a medical treatment in the eleventh century, rising in popularity, especially in the Low Countries and in Germany, between the fourteenth and fifteenth centuries, and held up as a material signifier of Englishness by the end of the seventeenth century, gin spawned a plague in England as the country transitioned to an era of modernization. It subsequently evolved from a symbol of English hegemony during colonialism to the spirit that is shaping the contemporary global drinking culture more than any other today. In this essay, we retrace the history of gin from the beginning to the present and recount how this spirit became a marketplace icon.
articolo
Pedeliento, Giuseppe; Pinchera, Valeria; Andreini, Daniela
(2020). Gin: a marketplace icon [journal article - articolo]. In CONSUMPTION, MARKETS AND CULTURE. Retrieved from http://hdl.handle.net/10446/163778
File allegato/i alla scheda:
File Dimensione del file Formato  
Gin a marketplace icon.pdf

Solo gestori di archivio

Versione: publisher's version - versione editoriale
Licenza: Licenza default Aisberg
Dimensione del file 1.05 MB
Formato Adobe PDF
1.05 MB Adobe PDF   Visualizza/Apri
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

Aisberg ©2008 Servizi bibliotecari, Università degli studi di Bergamo | Terms of use/Condizioni di utilizzo

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10446/163778
Citazioni
  • Scopus 1
  • ???jsp.display-item.citation.isi??? 1
social impact