In contemporary democracies the construction of political leadership is driven by communication strategies with greater emphasis on image over substance and personality over ideology. This article analyzes two countries: Italy and France that have been recently characterized by a remarkable increase in personalization and mediatization of politics. First the article intends to identify some key features of the leadership that emerge and prove to be successful in mediatized democracies. Second, the article makes a comparison between French and Italian electoral campaigns. Finally, the article examines the cases of two leaders who have left their mark on recent electoral campaigns and are credited with remarkable expertise in political marketing and news management: Silvio Berlusconi and Nicolas Sarkozy.
(2010). Mediatization and Personalization of Politics in Italy and France. The Cases of Berlusconi and Sarkozy [journal article - articolo]. In THE INTERNATIONAL JOURNAL OF PRESS/POLITICS. Retrieved from http://hdl.handle.net/10446/189400
Mediatization and Personalization of Politics in Italy and France. The Cases of Berlusconi and Sarkozy
Campus, Donatella
2010-01-01
Abstract
In contemporary democracies the construction of political leadership is driven by communication strategies with greater emphasis on image over substance and personality over ideology. This article analyzes two countries: Italy and France that have been recently characterized by a remarkable increase in personalization and mediatization of politics. First the article intends to identify some key features of the leadership that emerge and prove to be successful in mediatized democracies. Second, the article makes a comparison between French and Italian electoral campaigns. Finally, the article examines the cases of two leaders who have left their mark on recent electoral campaigns and are credited with remarkable expertise in political marketing and news management: Silvio Berlusconi and Nicolas Sarkozy.File | Dimensione del file | Formato | |
---|---|---|---|
Mediatization Campus.pdf
Solo gestori di archivio
Versione:
publisher's version - versione editoriale
Licenza:
Licenza default Aisberg
Dimensione del file
177.75 kB
Formato
Adobe PDF
|
177.75 kB | Adobe PDF | Visualizza/Apri |
Pubblicazioni consigliate
Aisberg ©2008 Servizi bibliotecari, Università degli studi di Bergamo | Terms of use/Condizioni di utilizzo