Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals’ voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination programme. Using a survey held with 3893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry.

(2022). COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis [journal article - articolo]. In CURRENT ISSUES IN TOURISM. Retrieved from http://hdl.handle.net/10446/197670

COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis

Wassler, Philipp
2022-01-01

Abstract

Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals’ voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination programme. Using a survey held with 3893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry.
articolo
Williams, Nigel L.; Nguyen, Thi Hong Hai; Del Chiappa, Giacomo; Fedeli, Giancarlo; Wassler, Philipp
(2022). COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis [journal article - articolo]. In CURRENT ISSUES IN TOURISM. Retrieved from http://hdl.handle.net/10446/197670
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10446/197670
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