The outbreak of COVID-19 and the subsequent lockdowns have impelled us to question and reconsider our standards, schedules and lifestyle. One of the market sectors that was most affected by the mobility reduction was tourism. Its demand in 2020 showed indeed a significant change: tourists opted for unusual destinations, presumably less crowded, favouring smaller villages and mountain areas. Moreover, tourists have chosen destinations that feature the possibility to do sports, especially trekking and cycling. Considering these trends, this paper focuses on the bicycle tourism in Italy and analyses its development potential. More specifically, it analyses the “Terre di Casole Bike Hub” project as an example of best practices to promote the territory through cycling, aiming to support the territory recovery in the post-pandemic tourism.

(2022). Bicycle tourism, from pandemic to sustainability: “Terre di Casole Bike Hub” project [journal article - articolo]. In BELGEO. Retrieved from https://hdl.handle.net/10446/203393

Bicycle tourism, from pandemic to sustainability: “Terre di Casole Bike Hub” project

Belotti, Sara
2022-01-01

Abstract

The outbreak of COVID-19 and the subsequent lockdowns have impelled us to question and reconsider our standards, schedules and lifestyle. One of the market sectors that was most affected by the mobility reduction was tourism. Its demand in 2020 showed indeed a significant change: tourists opted for unusual destinations, presumably less crowded, favouring smaller villages and mountain areas. Moreover, tourists have chosen destinations that feature the possibility to do sports, especially trekking and cycling. Considering these trends, this paper focuses on the bicycle tourism in Italy and analyses its development potential. More specifically, it analyses the “Terre di Casole Bike Hub” project as an example of best practices to promote the territory through cycling, aiming to support the territory recovery in the post-pandemic tourism.
articolo
2022
L'apparition du Covid-19 et les confinements qui en ont résulté nous ont amenés à questionner et reconsidérer nos standards, échéances et modes de vie. L'un des secteurs du marché le plus affecté par la réduction de la mobilité a été le tourisme. Les demandes en 2020 ont en effet considérablement changé : les touristes ont opté pour des destinations inhabituelles, censées être moins fréquentées, avec une prédilection pour les petits villages et les zones montagneuses. Les touristes ont également privilégié des destinations offrant la possibilité de pratiquer un sport, en particulier le trekking et le cyclisme. Partant de ces constatations, cet article est consacré au cyclotourisme en Italie et à son potentiel de développement, plus précisément autour du projet « Terre di Casole Bike Hub » en tant qu'exemple de pratiques visant à promouvoir le territoire à travers le cyclisme, dans le but de soutenir la réhabilitation du territoire dans un tourisme postpandémie.
Belotti, Sara
(2022). Bicycle tourism, from pandemic to sustainability: “Terre di Casole Bike Hub” project [journal article - articolo]. In BELGEO. Retrieved from https://hdl.handle.net/10446/203393
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10446/203393
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