La lexiculture à l’épreuve de l’analyse de corpus : le nom de marque Ladurée ou le gage de culture

The brand name Ladurée, an icon of the refinement of French gastronomy has always remained in the public eye and released meanings that are culturally shared and transversal to all the social groups in a community. This community goes beyond the French borders within the growing internationalization of the brand and of all brands in general terms. The cultural implicit that is hidden in everyday social interactions will be studied starting from lexicultural exploitation and cultural categorization as conceived by R. Galisson about the most common brand names. A systematic examination of the occurrences of the name Ladurée was conducted from the Araneum corpus to take a snapshot of the situation of the speakers on the Web.