TRIZ Tools to Evaluate Marketing Strategies and Product Innovation: A New Start-up Case Study of Silicone Tecnology

This paper relates about the use of TRIZ to translate and manage the Silicone-based Gasketing Technology into new fields of application such as human necessities: baking and butchering, kitchen equipments and health care. The paper is formed by two main parts. The first part describes the approach used to identify new technological branches, starting from the intrinsic and extrinsic features of the reference technology. The second part of the paper thoroughly describes a case-study regarding a specific kitchen-targeted silicone product. Said approach is structured in order to define a new set of products, services targeting developers, start-ups and managing of Intellectual Property (IP).