Trademarks differ in breadth and can cover a wide range of categories of goods and services. We draw on real options theory and argue that greater trademark breadth constitutes a valuable real option that is associated with higher firm valuation and performance. We analyze a sample of 1510 firms that went public in Europe between 2002 and 2015 and find a positive effect of trademark breadth on initial public offering (IPO) valuation and post-IPO performance. We implement a contingency analysis to contrast real options and signaling theory and find stronger support for the real options perspective.

(2022). The effect of trademark breadth on IPO valuation and post-IPO performance: an empirical investigation of 1510 European IPOs [journal article - articolo]. In JOURNAL OF BUSINESS VENTURING. Retrieved from https://hdl.handle.net/10446/238871

The effect of trademark breadth on IPO valuation and post-IPO performance: an empirical investigation of 1510 European IPOs

Meoli, Michele;Vismara, Silvio;
2022-01-01

Abstract

Trademarks differ in breadth and can cover a wide range of categories of goods and services. We draw on real options theory and argue that greater trademark breadth constitutes a valuable real option that is associated with higher firm valuation and performance. We analyze a sample of 1510 firms that went public in Europe between 2002 and 2015 and find a positive effect of trademark breadth on initial public offering (IPO) valuation and post-IPO performance. We implement a contingency analysis to contrast real options and signaling theory and find stronger support for the real options perspective.
articolo
2022
Fisch, Christian; Meoli, Michele; Vismara, Silvio; Block, Jörn H.
(2022). The effect of trademark breadth on IPO valuation and post-IPO performance: an empirical investigation of 1510 European IPOs [journal article - articolo]. In JOURNAL OF BUSINESS VENTURING. Retrieved from https://hdl.handle.net/10446/238871
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10446/238871
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