This article presents the results of a laboratory experiment and an online multi-country experiment testing the effect of motor vehicle eco-labels on consumers. The laboratory study featured a discrete choice task and questions on comprehension, while the ten countries online experiment included measures of willingness to pay and comprehension. Labels focusing on fuel economy or running costs are better understood, and influence choice about money-related eco-friendly behaviour. We suggest that this effect comes through mental accounting of fuel economy. In the absence of a cost saving frame, we do not find a similar effect of information on CO2 emissions and eco-friendliness. Labels do not perform as well as promotional materials. By virtue of being embedded into a setting designed to capture the attention, the latter are more effective. We found also that large and expensive cars tend to be undervalued once fuel economy is highlighted.

(2016). Labels as nudges? An experimental study of car eco-labels [journal article - articolo]. In ECONOMIA POLITICA. Retrieved from https://hdl.handle.net/10446/243552

Labels as nudges? An experimental study of car eco-labels

Bogliacino, Francesco;
2016-01-01

Abstract

This article presents the results of a laboratory experiment and an online multi-country experiment testing the effect of motor vehicle eco-labels on consumers. The laboratory study featured a discrete choice task and questions on comprehension, while the ten countries online experiment included measures of willingness to pay and comprehension. Labels focusing on fuel economy or running costs are better understood, and influence choice about money-related eco-friendly behaviour. We suggest that this effect comes through mental accounting of fuel economy. In the absence of a cost saving frame, we do not find a similar effect of information on CO2 emissions and eco-friendliness. Labels do not perform as well as promotional materials. By virtue of being embedded into a setting designed to capture the attention, the latter are more effective. We found also that large and expensive cars tend to be undervalued once fuel economy is highlighted.
articolo
2016
Codagnone, Cristiano; Veltri, Giuseppe Alessandro; Bogliacino, Francesco; Lupianez-Villanueva, Francisco; Gaskell, George; Ivchenko, Andriy; Ortoleva, Pietro; Mureddu, Francesco
(2016). Labels as nudges? An experimental study of car eco-labels [journal article - articolo]. In ECONOMIA POLITICA. Retrieved from https://hdl.handle.net/10446/243552
File allegato/i alla scheda:
File Dimensione del file Formato  
Codagnone et al EP 2016.pdf

accesso aperto

Versione: publisher's version - versione editoriale
Licenza: Creative commons
Dimensione del file 636.62 kB
Formato Adobe PDF
636.62 kB Adobe PDF Visualizza/Apri
Pubblicazioni consigliate

Aisberg ©2008 Servizi bibliotecari, Università degli studi di Bergamo | Terms of use/Condizioni di utilizzo

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10446/243552
Citazioni
  • Scopus 33
  • ???jsp.display-item.citation.isi??? 26
social impact