A cross-cultural study of the popularization of environmental issues for a young audience in digital spaces

Digital spaces are being ever more characterized by an increasing presence of educational videos which aim to inform young people on the importance of understanding the need for environmental sustainability and to instruct them on how they could be dynamically involved to act for their future. Drawing upon the popularization techniques identified in previous literature (Cappelli 2016; Diani 2018; Bruti – Manca 2019; Cappelli – Masi 2019), this study aims to identify the popularizing features of multimodal educational videos focusing on climate change and addressed to young people aged 7-13. This qualitative study aims to contribute to the ongoing research on popularizing and innovation for children and on knowledge dissemination for young people within a cross-cultural perspective.