Advertising is a versatile and dynamic genre incorporating a constellation of subgenres, most of which are short messages subject to spatial or temporal restriction. One of them is the classified ad, a form of small, local advertising that, like other forms of written communication, has found its way on to the Web. The present article, which investigates online classified ads offering properties for sale, is based on a qualitative and Quantitative analysis of a small corpus of texts downloaded from UK-based websites. The aim is to explore their main textual, discursive and linguistic features by combining corpus linguistics methodology with discourse analysis and genre analysis approaches. The study first outlines the evolution of the genre from print to the Web; then, it profiles the general features and structure of online classified ads, discusses variation across the texts in the corpus, and identifies the linguistic features by analysing frequencies and collocations of function words, verbs, nouns, adjectives, abbreviations and acronyms. The analysis also sheds some light on the phraseology of classified property advertising.
(2011). ‘Fully refurbished end terraced house’. A Corpus Study of Online Classified Ads. [journal article - articolo]. In LINGUISTICA E FILOLOGIA. Retrieved from http://hdl.handle.net/10446/25294
‘Fully refurbished end terraced house’. A Corpus Study of Online Classified Ads.
2011-01-01
Abstract
Advertising is a versatile and dynamic genre incorporating a constellation of subgenres, most of which are short messages subject to spatial or temporal restriction. One of them is the classified ad, a form of small, local advertising that, like other forms of written communication, has found its way on to the Web. The present article, which investigates online classified ads offering properties for sale, is based on a qualitative and Quantitative analysis of a small corpus of texts downloaded from UK-based websites. The aim is to explore their main textual, discursive and linguistic features by combining corpus linguistics methodology with discourse analysis and genre analysis approaches. The study first outlines the evolution of the genre from print to the Web; then, it profiles the general features and structure of online classified ads, discusses variation across the texts in the corpus, and identifies the linguistic features by analysing frequencies and collocations of function words, verbs, nouns, adjectives, abbreviations and acronyms. The analysis also sheds some light on the phraseology of classified property advertising.File | Dimensione del file | Formato | |
---|---|---|---|
PIERINI.pdf
accesso aperto
Versione:
publisher's version - versione editoriale
Licenza:
Creative commons
Dimensione del file
546.08 kB
Formato
Adobe PDF
|
546.08 kB | Adobe PDF | Visualizza/Apri |
Pubblicazioni consigliate
Aisberg ©2008 Servizi bibliotecari, Università degli studi di Bergamo | Terms of use/Condizioni di utilizzo