This paper presents a research work investigating the level of maturity of New Service Development (NSD) processes of manufacturing companies for the development of product services. A preliminary Maturity Model to assess the maturity level of companies in NSD is proposed. Three case studies have been carried out, and companies were involved hands-on in a workshop to discuss ongoing projects and NSD practices. This empirical approach allowed also to touch a second issue concerning the role of external stakeholders, e.g. consultants and research centres, and of structured tools and methodologies in helping companies moving forward towards the adoption of more structured approaches to NSD. The maturity model was helpful in assessing how the case companies carry out their NSD processes, and which are the main gaps concerning the different key dimensions and elements. Such a model can support the definition of improvement actions by company managers.
(2011). Service development for product services : a maturity model and a field research [conference presentation - intervento a convegno]. Retrieved from http://hdl.handle.net/10446/25509
Service development for product services : a maturity model and a field research
PEZZOTTA, Giuditta;
2011-01-01
Abstract
This paper presents a research work investigating the level of maturity of New Service Development (NSD) processes of manufacturing companies for the development of product services. A preliminary Maturity Model to assess the maturity level of companies in NSD is proposed. Three case studies have been carried out, and companies were involved hands-on in a workshop to discuss ongoing projects and NSD practices. This empirical approach allowed also to touch a second issue concerning the role of external stakeholders, e.g. consultants and research centres, and of structured tools and methodologies in helping companies moving forward towards the adoption of more structured approaches to NSD. The maturity model was helpful in assessing how the case companies carry out their NSD processes, and which are the main gaps concerning the different key dimensions and elements. Such a model can support the definition of improvement actions by company managers.File | Dimensione del file | Formato | |
---|---|---|---|
RESER 2011 ASAP paper FINAL.pdf
accesso aperto
Descrizione: author's postprint - versione referata
Dimensione del file
255.7 kB
Formato
Adobe PDF
|
255.7 kB | Adobe PDF | Visualizza/Apri |
Pubblicazioni consigliate
Aisberg ©2008 Servizi bibliotecari, Università degli studi di Bergamo | Terms of use/Condizioni di utilizzo