Market segmentation is a phenomenon that appeared since the very dawn of the industrial age, which showed intra-sectorial trends of specialization and the emergence of differrent submarkets. At present, the segmentation trend is not yet complete and its extensions on cross-industry issues are encouraged by the increasing competitive pressure. This tendency affects the economic-financial performance of industrial enterprises. Consequently, the presence within a market of two different sub-markets leads to different financial performance. Financial markets seem to appreciate larger companies due to a lower risk of default and the increased ability to generate profits in the long run. This preference is probably linked to the availability of larger resources for innovation and growth and to economies of scale.
Segmentazione dei mercati e performance finanziarie: il caso delle società di Electronics Manufacturing Service
CASSIA, Lucio;PEDRINI, Stefano
2011-01-01
Abstract
Market segmentation is a phenomenon that appeared since the very dawn of the industrial age, which showed intra-sectorial trends of specialization and the emergence of differrent submarkets. At present, the segmentation trend is not yet complete and its extensions on cross-industry issues are encouraged by the increasing competitive pressure. This tendency affects the economic-financial performance of industrial enterprises. Consequently, the presence within a market of two different sub-markets leads to different financial performance. Financial markets seem to appreciate larger companies due to a lower risk of default and the increased ability to generate profits in the long run. This preference is probably linked to the availability of larger resources for innovation and growth and to economies of scale.Pubblicazioni consigliate
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