Vybor francuzskogo jazyka kak spredstva mežnacionalinogò obščnija na predprijatijacm (Le choix du français dans la communication internationale en entreprise)

In companies established abroad or having international commercial relations, linguistic practices are the outcome of the interaction of factors working at different levels: macro (the market, the power of languages…), meso (the company), micro (the people who use one or several languages to have their work done). Based on the observation of the use of French in Italy, this article attempts to illustrate the extent to which individual language strategies, at the micro level, reveal the linguistic diversity which sometimes is hidden in companies.