The use of multimedia tools provides web surveys with a lot of important advantages (interaction with respondents, less response burden, …), but it also engenders new challenges. Research is currently focusing on various issues connected with the use of multimedia tools, and on its consequences on survey results, in terms of quality of collected data, response rate, and so on. An interesting aspect of multimedia tools is represented by audio devices. This paper, starting from an experimental survey project undertaken using a population of University students, aims at evaluating the impact of the use of audio tools in web surveys, in terms of both quality of collected data and encouraging the respondents’ participation. Moreover this work seeks to evaluate the efficacy of audio stimuli, comparing audio and written approaches.
(2012). Impact of Audio Tools in Web Surveys [conference presentation - intervento a convegno]. Retrieved from http://hdl.handle.net/10446/26907
Impact of Audio Tools in Web Surveys
BIFFIGNANDI, Silvia;TONINELLI, Daniele
2012-01-01
Abstract
The use of multimedia tools provides web surveys with a lot of important advantages (interaction with respondents, less response burden, …), but it also engenders new challenges. Research is currently focusing on various issues connected with the use of multimedia tools, and on its consequences on survey results, in terms of quality of collected data, response rate, and so on. An interesting aspect of multimedia tools is represented by audio devices. This paper, starting from an experimental survey project undertaken using a population of University students, aims at evaluating the impact of the use of audio tools in web surveys, in terms of both quality of collected data and encouraging the respondents’ participation. Moreover this work seeks to evaluate the efficacy of audio stimuli, comparing audio and written approaches.File | Dimensione del file | Formato | |
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Impact of Audio Tools in Web Surveys - SB-DT_Def.pdf
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Copertina SIS 2012.pdf
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