(2024). Exploring the Influence of Football Fan Tokens on Engagement: a Study on Fans’ Meaning, Team Brand Identification, and Co-creation Mechanisms [journal article - articolo]. In JOURNAL OF INTERACTIVE MARKETING. Retrieved from https://hdl.handle.net/10446/290845

Exploring the Influence of Football Fan Tokens on Engagement: a Study on Fans’ Meaning, Team Brand Identification, and Co-creation Mechanisms

Manoli, Argyro Elisavet
2024-11-27
articolo
27-nov-2024
Vollero, Agostino; Sardanelli, Domenico; Manoli, Argyro Elisavet
(2024). Exploring the Influence of Football Fan Tokens on Engagement: a Study on Fans’ Meaning, Team Brand Identification, and Co-creation Mechanisms [journal article - articolo]. In JOURNAL OF INTERACTIVE MARKETING. Retrieved from https://hdl.handle.net/10446/290845
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