¿Quién paga el pato? La argumentación en el ámbito empresarial en época de crisis

This paper describes the argumentative patterns frequently used today in the business field, struck by the financial crisis. Namely, the tools of the argumentation theory, from a cognitive perspective as well, are applied to an e-mail message which the president of Iberia sent to the company’s clients. This message is a clear example of discourse manipulation, designed to eschew responsibility and shift the burden of the crisis onto workers and clients.