This paper investigates how companies in the fashion industry organize, plan and perform their New Product Development process (NPD). The results have been achieved through an empirical study carried out by the authors with the support of the GeCo Observatory, an Italian research initiative launched in 2012. This paper shows the details of eight selected case studies from the Italian fashion industry.

New product development in the fashion industry: an empirical investigation of Italian firms

TERZI, Sergio
2013-01-01

Abstract

This paper investigates how companies in the fashion industry organize, plan and perform their New Product Development process (NPD). The results have been achieved through an empirical study carried out by the authors with the support of the GeCo Observatory, an Italian research initiative launched in 2012. This paper shows the details of eight selected case studies from the Italian fashion industry.
journal article - articolo
2013
Bandinelli, Romeo; Rinaldi, Rinaldo; Rossi, Monica; Terzi, Sergio
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10446/30156
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