Descortesía en las páginas de Facebook de festivales de música

This article focuses on interaction in Facebook (FB), as one of the best known and effective social media networks for marketing in tourism communication and industry. After characterizing and describing the specific sociocultural context, which includes behaviors, attitudes and values as accepted and practiced in a discourse community, the article describes the phenomenon of impoliteness in a limited corpus of music festivals, offering some reflections on its features and functions.