Context based impact analysis of the factors influencing digital tranformation in SME’s

Most of the businesses, particularly Small to medium enterprises (SME’s) are unable to completely benefit from the absolute potential of digitalization. Researchers have identified the lack of digitalization know-how, misaligned /unrealistic goals, lack of financial resources and lack of plan of implementation as the major constraints behind this failure. Out of the four, three are directly linked with a comprehensive understanding of the process of digital transformation. Similarly, literature has identified several influencing factors that can affect the digitalization process, however, there is no such framework that allows the SME’s to clearly identify and assess the influence of these factors on the digitalization journey. For effective reconfiguration of business, a detailed understanding of these factors influencing the digitalization in SME’s is extremely important. It is pertinent for SME’s to be able to understand this influence in varying digitalization contexts to achieve the intended goals. Therefore, a systematic literature review was carried out to present a context-based impact analysis of factors influencing digital transformation in SME’s. The proposed research can help SME’s to devise a focused digitalization plan and implementation strategy by addressing the more relevant factors.