This Research Topic presents four manuscripts that offer an up-to-date overview of consumer neuroscience and psychological approaches, highlighting their potential to inform marketing strategies and their current application across contemporary research contexts
(2026). Editorial: Insights and innovations in consumer neuroscience [editorial - editoriale]. In FRONTIERS IN HUMAN NEUROSCIENCE. Retrieved from https://hdl.handle.net/10446/332765
Editorial: Insights and innovations in consumer neuroscience
Valesi, Riccardo;
2026-07-20
Abstract
This Research Topic presents four manuscripts that offer an up-to-date overview of consumer neuroscience and psychological approaches, highlighting their potential to inform marketing strategies and their current application across contemporary research contextsFile allegato/i alla scheda:
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