Planting Digital Seeds: Treedom’s Technological Approach to Sustainable Development

This study explores Treedom’s role in advancing technology-led sus-tainability transitions. By examining Treedom’s innovative approaches to global reforestation and sustainable development, it highlights how technology can foster environmental stewardship and promote sustainable practices. Treedom’s contribu-tions to environmental sustainability through technology-driven reforestation and habitat conservation are analysed, demonstrating how technological innovations can support global efforts in these areas and further sustainable development (Sreenivasan & Suresh, Management Research Review, 47(3), 390–405, 2024). The research investigates sustainability orientation as an emerging factor in evaluating startups, considering performance, communication, and technological managerial practices as sources of market competitiveness (Carle & Rayna, Journal of Manage-ment & Organization, 30, 1–17, 2023). It also assesses their capability to preserve natural resources, promote biodiversity, and mitigate climate change impacts. The research questions (RQs) are: RQ1: How has the startup engaged in the preservation and restoration of habitats? RQ2: What are the identified barriers to implement sustainability-oriented technological solutions?