Data-Rich but Insight-Poor? Breaking Knowledge Silos Through Business Intelligence Orchestration

In a rich in data but poor in actionable insights business landscape, the ability to orchestrate fragmented information into strategic knowledge is a critical source of competitive advantage. Drawing upon the knowledge-based view (KBV) and the resource orchestration perspective (ROP), this study investigates how Business Intelligence Systems (BISs) act as strategic enablers to break organizational knowledge silos. Through an in-depth case study of Radici Yarn S.p.A., a global chemical manufacturing firm, the research investigates how managers integrate and use BIS capabilities to improve knowledge acquisition, storage, dissemination and exploitation. The findings identify critical "information bottlenecks", such as non-interoperable systems, informal communication dominance, and departmental silos, that hinder strategic responsiveness. The results demonstrate that a tailored BIS orchestration reconfigures knowledge flows, increasing information visibility and accelerating data-informed decision-making. Furthermore, the study highlights how BI orchestration strengthens Corporate Social Responsibility (CSR) by institutionalizing sustainability monitoring. This research contributes to TIM literature by providing empirical evidence on the managerial role in co-designing BI solutions that overcome cultural resistance and operational myopia. Ultimately, the study underscores that effective BIS orchestration transforms raw data into a dynamic capability, enhancing innovation capacity and sustainability performance in knowledge-intensive environments.