This paper focuses on the study of social networks as a resource for communication and tourism promotion through the case of music festivals on Facebook (FB). Following a qualitative approach, the discourses of a selection of FB pages about Spanish festivals were analyzed, emphasizing (im)politeness as main feature. Results suggest that the use of social network in tourism facilitates the use of colloquial language, thus creating some paradoxical effects in the promotional speech immersed in the ‘conversation society’.

(2015). (Des)cortesía en la promoción del turismo musical: los festivales de música en Facebook [conference presentation - intervento a convegno]. Retrieved from http://hdl.handle.net/10446/59133

(Des)cortesía en la promoción del turismo musical: los festivales de música en Facebook

CHIERICHETTI, Luisa
2015

Abstract

This paper focuses on the study of social networks as a resource for communication and tourism promotion through the case of music festivals on Facebook (FB). Following a qualitative approach, the discourses of a selection of FB pages about Spanish festivals were analyzed, emphasizing (im)politeness as main feature. Results suggest that the use of social network in tourism facilitates the use of colloquial language, thus creating some paradoxical effects in the promotional speech immersed in the ‘conversation society’.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10446/59133
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