Tourism has an extraordinary impact on society as a marketing product as attested by the huge number of studies devoted to tourism. Its interdisciplinary nature makes the domains of tourism a scholarly focus in various fields – architecture, archaeology, business and marketing, economics, environment, geography, history of the arts, psychology, religion and sociology, as well as gastronomic, entertainment and sports events, and recently even sustainability. Surprisingly, despite the fact the tourism industry is worth almost € 1.2 trillion, and despite the fact that most activities within this industry are undertaken in English as a lingua franca, the role of English in the tourism field remains rather unexplored. From an applied linguistics perspective, tourism on the one hand employs promotional discourse, and as such it targets laymen; on the other, it utilizes specialized discourse, and as such it is used by professionals. As a specialised discourse used by professionals, the multidimensional features of the language of tourism emerge in communicative events among specialists, which reveal standardized procedures and processes, as well as shared knowledge. Linguistically speaking, tourism can therefore be seen as a macro-specialized discourse which groups together as many specialized languages as the different disciplinary domains and sub-domains it deals with. As a non-specialised discourse, the very same multidimensional nature of the language of tourism can be detected in the interactions between specialists and non-specialists. The chapter aims at describing those lexical, syntactical and textual features of tourism discourse in general that characterize both specialised and non-specialised language.

(2018). An Introduction to English Tourism Discourse [journal article - articolo]. In SOCIOLINGUISTICA. Retrieved from http://hdl.handle.net/10446/130598

An Introduction to English Tourism Discourse

Maci, Stefania M.
2018-01-01

Abstract

Tourism has an extraordinary impact on society as a marketing product as attested by the huge number of studies devoted to tourism. Its interdisciplinary nature makes the domains of tourism a scholarly focus in various fields – architecture, archaeology, business and marketing, economics, environment, geography, history of the arts, psychology, religion and sociology, as well as gastronomic, entertainment and sports events, and recently even sustainability. Surprisingly, despite the fact the tourism industry is worth almost € 1.2 trillion, and despite the fact that most activities within this industry are undertaken in English as a lingua franca, the role of English in the tourism field remains rather unexplored. From an applied linguistics perspective, tourism on the one hand employs promotional discourse, and as such it targets laymen; on the other, it utilizes specialized discourse, and as such it is used by professionals. As a specialised discourse used by professionals, the multidimensional features of the language of tourism emerge in communicative events among specialists, which reveal standardized procedures and processes, as well as shared knowledge. Linguistically speaking, tourism can therefore be seen as a macro-specialized discourse which groups together as many specialized languages as the different disciplinary domains and sub-domains it deals with. As a non-specialised discourse, the very same multidimensional nature of the language of tourism can be detected in the interactions between specialists and non-specialists. The chapter aims at describing those lexical, syntactical and textual features of tourism discourse in general that characterize both specialised and non-specialised language.
articolo
2018
Le tourisme a un impact extraordinaire sur la société comme produit de commercialisation, ainsi qu’en témoigne le grand nombre d'études consacrées à son sujet. Sa nature interdisciplinaire en fait un objet de recherche dans divers domaines: l'architecture, l'archéologie, le commerce et le marketing, l'économie, l'environnement, la géographie, l'histoire de l’art, la psychologie, la religion et la sociologie, ainsi que la gastronomie, le divertissement et les événements sportifs, et récemment même la durabilité. Étonnamment, bien que l'industrie du tourisme représente près de 1.200 milliards d'euros et que la plupart des activités impliquent l’usage de l’anglais comme lingua franca, le rôle de l'anglais dans ce domaine spécifique demeure plutôt inexploré. Du point de vue de la linguistique appliquée, le tourisme utilise d'une part un discours promotionnel, avec pour cible les non-initiés, d’autre part un discours spécialisé, partagé par les professionnels. En tant que discours spécialisé utilisé par les professionnels, les caractéristiques multidimensionnelles du langage du tourisme émergent dans des événements communicatifs entre spécialistes, qui révèlent des procédures et des processus standardisés, ainsi que des connaissances partagées. D'un point de vue linguistique, le tourisme peut donc être considéré comme un discours macro-spécialisé regroupant autant de langages spécialisés que les domaines et sous-domaines disciplinaires concernés. En tant que discours non spécialisé, la même nature multidimensionnelle du langage du tourisme peut être détectée dans les interactions entre spécialistes et non-spécialistes. Le chapitre vise à décrire les aspects lexicaux, syntaxiques et textuels du discours du tourisme qui caractérisent à la fois le langage spécialisé et non spécialisé.
Maci, Stefania Maria
(2018). An Introduction to English Tourism Discourse [journal article - articolo]. In SOCIOLINGUISTICA. Retrieved from http://hdl.handle.net/10446/130598
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