Purpose – End users are often involved in organizational buying, but very little is known about the role that they play and how they influence purchasing decisions. This study aims to explore the factors behind end users’ attempts to influence purchasing and the strategies they use. Design/methodology/approach – The research draws on the concept of purchasing task involvement, which describes the feelings of personal relevance that a buying center member has for a specific organizational purchasing decision. This concept is used to gain a deeper understanding of users’ influence in organizational purchasing and link it to sources of power and the corresponding influence strategies. The study is based on 90 in-depth interviews with buyers, drivers and sellers of heavy trucks. Findings – End users’ purchasing task involvement is only marginally determined by the product’s performance or technical features. Purchasing task involvement leads to influence when there are specific power relationships between the buyer and the user and under specific circumstances. Originality/value – This is the first study that links end users’ purchasing task involvement, power and influence strategies in organizational buying.

(2019). End users’ purchasing task involvement, power and influence strategies in organizational buying [journal article - articolo]. In THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING. Retrieved from http://hdl.handle.net/10446/131409

End users’ purchasing task involvement, power and influence strategies in organizational buying

Pedeliento, Giuseppe;Andreini, Daniela;Bergamaschi, Mara;
2019-01-01

Abstract

Purpose – End users are often involved in organizational buying, but very little is known about the role that they play and how they influence purchasing decisions. This study aims to explore the factors behind end users’ attempts to influence purchasing and the strategies they use. Design/methodology/approach – The research draws on the concept of purchasing task involvement, which describes the feelings of personal relevance that a buying center member has for a specific organizational purchasing decision. This concept is used to gain a deeper understanding of users’ influence in organizational purchasing and link it to sources of power and the corresponding influence strategies. The study is based on 90 in-depth interviews with buyers, drivers and sellers of heavy trucks. Findings – End users’ purchasing task involvement is only marginally determined by the product’s performance or technical features. Purchasing task involvement leads to influence when there are specific power relationships between the buyer and the user and under specific circumstances. Originality/value – This is the first study that links end users’ purchasing task involvement, power and influence strategies in organizational buying.
articolo
2019
Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Salo, Jari
(2019). End users’ purchasing task involvement, power and influence strategies in organizational buying [journal article - articolo]. In THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING. Retrieved from http://hdl.handle.net/10446/131409
File allegato/i alla scheda:
File Dimensione del file Formato  
10-1108_JBIM-01-2018-0037.pdf

Solo gestori di archivio

Versione: publisher's version - versione editoriale
Licenza: Licenza default Aisberg
Dimensione del file 260.39 kB
Formato Adobe PDF
260.39 kB Adobe PDF   Visualizza/Apri
Bergamaschi Mara 131409.pdf

accesso aperto

Versione: postprint - versione referata/accettata senza referaggio
Licenza: Creative commons
Dimensione del file 167.51 kB
Formato Adobe PDF
167.51 kB Adobe PDF Visualizza/Apri
Pubblicazioni consigliate

Aisberg ©2008 Servizi bibliotecari, Università degli studi di Bergamo | Terms of use/Condizioni di utilizzo

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10446/131409
Citazioni
  • Scopus 14
  • ???jsp.display-item.citation.isi??? 12
social impact