Valorizzare l’enogastronomia per l’innovazione della città

Food and beverage have different meanings that concern not only the idea of livelihood but also the value of sociability. This is true mostly for travelers, as tourists are always looking for new experiences. In recent years, food and beverage have become increasingly important in tourists’ expectations and motivations. Participating in related experiences emotionally touch tourists and allow them to approach new cultures and traditions. There’s evidence that a larger number of cities has integrated both these elements into their offerings, as food and beverage are considered means to convey their own identity. Particularly, cities that have succeeded in interpreting their history and tradition are now reinventing them from a cultural point of view to improve their offer. Starting from the connection among gastronomy, tourism and territory, this chapter present benefits and impacts and analyze the process that leads cities to become food and beverage destinations regardless to their product, but considering important factors and salient features.