La « dimension argumentative » plurisémiotique du livre enrichi

The case study of this paper are two enhanced books: Beauvoir, l’enquête, by Irène Frain, and Alienare, by Chloé Delaume. The rhetoric of the digital text is essential to the study of the relationship between Frain’s and Delaume’s “author’s image” and the “editorial ethos” of the two books. I show that their “argumentative dimension” manifests itself first of all at a paratextual/peritextual level, and that the publishers exploit it to influence the reception of these works. Using the theoretical approaches of Literary Discourse Analysis and of Argumentation in Discourse, I also take into consideration the “ethos of the author” projected by Frain and Delaume in their books. The objectivity/subjectivity of their discourse, as well as the rhetoric strategies they use, are analysed in order to revisit the complex and gradual character of the notion of “argumentative dimension”, in relation to the plurisemiotic potential of the digital text.