The paper analyzes, from a theoretical viewpoint, the effects of a switch of advertising resources from press to broadcasting, focusing on the implications for the quality of the information provided by media outlets. Our main conclusions are that the alleged impact of advertising on newspapers' quality is ambiguous in the complementary case, while in the substitute case a shift of advertising resources from press to broadcasting would increase newspapers' quality.
(2020). Advertising Caps and News Quality [journal article - articolo]. In ECONOMICS BULLETIN. Retrieved from http://hdl.handle.net/10446/152350
Advertising Caps and News Quality
Battaggion, Maria Rosa;Vaglio, Alessandro
2020-01-01
Abstract
The paper analyzes, from a theoretical viewpoint, the effects of a switch of advertising resources from press to broadcasting, focusing on the implications for the quality of the information provided by media outlets. Our main conclusions are that the alleged impact of advertising on newspapers' quality is ambiguous in the complementary case, while in the substitute case a shift of advertising resources from press to broadcasting would increase newspapers' quality.File allegato/i alla scheda:
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