The paper analyzes, from a theoretical viewpoint, the effects of a switch of advertising resources from press to broadcasting, focusing on the implications for the quality of the information provided by media outlets. Our main conclusions are that the alleged impact of advertising on newspapers' quality is ambiguous in the complementary case, while in the substitute case a shift of advertising resources from press to broadcasting would increase newspapers' quality.
Scheda non validata
|Titolo:||Advertising Caps and News Quality|
|Tutti gli autori:||Battaggion, Maria Rosa; Vaglio, Alessandro|
|Data di pubblicazione:||2020-02-05|
|Nelle collezioni:||1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays|