ICTS for promoting a scattered and inclusive tourism in European historical cities: the case of Bergamo-Brescia Italian Capital of Culture 2023

Rethinking the tourist signage system of the city of Bergamo that will be with Brescia the Italian capital of culture 2023, it means to carry out an important symbolic operation that can have a significant impact both in the use of the places and in the creation of routes, but also in the conveyance of particular values and meanings of the culture of the places that institutions, associations and the various realities involved intend to communicate. The paper will focus on these challenges and will present the results of a research and action project co-organised by the DMO VisitBergamo and the University of Bergamo with other local institutions to revisit the signs of the historical city of Bergamo, following a methodology that exploits the use of Geographic Information Technologies.