Ethos et scénographie éditoriaux: analyse sémio-discursive de deux réécritures numériques de classiques littéraires

This study proposes a semio-discursive analysis of two digital rewrites of literary classics, Le Horla and Voyage au centre de la terre by the French young adults’ literature publisher, L'Apprimerie. The study of the paratexts of the corpus reveals that, through its "publishing ethos", l’Apprimerie presents itself as a publisher who wishes, on the one hand, to reaffirm the filiation of its works with the printed literary tradition, but, on the other hand, intends to renew it by offering its public new types of immersive literary experiences. Such an ethos reflects the publisher’s selfimage projected in the public space: L’APprimerie describes itself as an actor that, by combining innovation and tradition through digital means, offers products that are inclusive and have considerable aesthetic and educational value.