The paper reviews the ongoing economic literature on media markets but with a sharper focus on the pluralism issue. The authors start with the basic economic model to describe how the media market functions and then use the model to illustrate the key economic contributions according to the two-sided market, media bias and media capture. The paper ultimately addresses the pluralism issue, incorporating both the provision of and the demand for information.
Mezzi di comunicazione di massa e pluralismo: un approccio economico
BATTAGGION, Maria Rosa;VAGLIO, Alessandro Giovanni
2013-01-01
Abstract
The paper reviews the ongoing economic literature on media markets but with a sharper focus on the pluralism issue. The authors start with the basic economic model to describe how the media market functions and then use the model to illustrate the key economic contributions according to the two-sided market, media bias and media capture. The paper ultimately addresses the pluralism issue, incorporating both the provision of and the demand for information.File allegato/i alla scheda:
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