Indigenous crops and cultural dynamics in the markets of Nakuru County, Kenya

Based on ongoing research conducted in Nakuru County, Kenya, the paper analyses food markets in the region. It interrogates the local foodscape investigating the nexus between food supply's commodity consistency and local ethnic diversity. Analyzing the role of Indigenous Crops in the market, it points out ethnic diversity is not straightforwardly a factor for market expansion and diversification. Rather, it shows that merchandise standardization and reduction answer to commercial and infrastructural needs of the sellers as well as a conservative attitude in consumers' taste and consumption attitude.