We provide a two-sided model in a vertical di¤erentiation context. We solve the model and we calculate the equilibrium in terms of advertising levels, subscription fees and qualities provision, both in duopoly - two platforms of di¤erent quality - and in monopoly case. We would like to investigate how competition among platforms and the entry deterrence behavior might affect the equilibrium, with particular focus on quality provision.
Quality competition among platforms: a media market case
BATTAGGION, Maria Rosa;
2014-01-01
Abstract
We provide a two-sided model in a vertical di¤erentiation context. We solve the model and we calculate the equilibrium in terms of advertising levels, subscription fees and qualities provision, both in duopoly - two platforms of di¤erent quality - and in monopoly case. We would like to investigate how competition among platforms and the entry deterrence behavior might affect the equilibrium, with particular focus on quality provision.File allegato/i alla scheda:
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