The present paper provides a vertical di¤erentiated model of a broadcasting market with a two-sided approach. We calculate the equilibrium in terms of advertising levels, subscription fees and qualities provision, both in monopoly and in duopoly where the market is uncovered. Furthermore, welfare considerations are made for all market structure by considering viewers' surplus.

Broadcasters competition on quality: a welfare perspective

BATTAGGION, Maria Rosa;DRUFUCA, SERENA MARIANNA
2015

Abstract

The present paper provides a vertical di¤erentiated model of a broadcasting market with a two-sided approach. We calculate the equilibrium in terms of advertising levels, subscription fees and qualities provision, both in monopoly and in duopoly where the market is uncovered. Furthermore, welfare considerations are made for all market structure by considering viewers' surplus.
Battaggion, Maria Rosa; Drufuca, SERENA MARIANNA
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10446/66545
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