The present paper provides a vertical di¤erentiated model of a broadcasting market with a two-sided approach. We calculate the equilibrium in terms of advertising levels, subscription fees and qualities provision, both in monopoly and in duopoly where the market is uncovered. Furthermore, welfare considerations are made for all market structure by considering viewers' surplus.
Broadcasters competition on quality: a welfare perspective
BATTAGGION, Maria Rosa;DRUFUCA, SERENA MARIANNA
2015-01-01
Abstract
The present paper provides a vertical di¤erentiated model of a broadcasting market with a two-sided approach. We calculate the equilibrium in terms of advertising levels, subscription fees and qualities provision, both in monopoly and in duopoly where the market is uncovered. Furthermore, welfare considerations are made for all market structure by considering viewers' surplus.File allegato/i alla scheda:
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